Okay, so we may not notice your new haircut and we may forget your birthday, but that doesn't mean you aren't appreciated.
We pride ourselves on being "just one of the guys." Too often we come across customers that are "afraid" to ask questions because they don't want to look foolish. The thing is though that we probably don't know your job as well as you do, so we aren't any different. I guess what we are trying to say is that...well, we have each other and that's what counts.